DINK Status and the Pink Dollar 🎀💵

The world is generally set up to accommodate heteronormatives in society, and this is no different when it comes to travel. Many people believe that luxury travel is solely reserved for straight couples, but truth be told, there are myriad of hotels and resorts whom cater solely to LGBTQ+ travellers.

The world of LGBTQ+ travel is rapidly flourishing on the global tourism stage. It's said that by 2030 there will be 180 million gay travellers, demonstrating the remarkable growth and influence of our vibrant community in shaping the travel landscape we know and love.

In the United Kingdom alone, the LGBTQ+ travel market is valued at £6 billion, highlighting the keenness for exploration among the British gay community, who embark on journeys twice as often as their heterosexual counterparts.

What's fascinating is the higher disposable income that same-sex couples often enjoy, thanks to their 'DINK' status—"dual income, no kids". This financial freedom translates into substantial holiday spending, evident in the remarkable figures: in 2018, LGBTQ+ travellers in the United States splurged a staggering US$63.1 billion on their adventures, with Brazilian and British counterparts following suit, spending US$26.8 billion and US$11.7 billion, respectively.

Pairing DINK status with the allure of the 'pink dollar'— the purchasing power of the gay and lesbian community — cannot be ignored either. Wising up, resorts the world over are recognising that same-sex couples don't want to be asked if they're "aware [they've] booked a double room... did [they] want a twin?" every time they check into a hotel. Luxury travel companies are strategically directing their focus towards the LGBTQ+ market, recognizing its immense value and potential for crafting unforgettable experiences, and unmatched potential value.It all begins with an idea.